There are many ways to make your website stand out online. Among them is your site's color scheme, which also happens to be one of the first things people notice when visiting your site. You could have the most incredible product and your text could be the perfect balance between comical and professional, but if your color palette is unappealing, the chances of a visitor clicking away are high. That is why color is a crucial aspect to get right when creating a website.
When planning your hues, consider each one’s role on your website. It’s generally advised to separate your color choices into primary (or “dominant”), secondary and accent. Your primary color is the one that takes up the most space on your site and it’s likely to be the color that your visitors will associate your brand with. Your secondary color(s) take up a little less space, and your accent color is used sparingly. The aim of your accent color(s) is to draw customers’ eyes to important details that you want to highlight, such as call-to-actions or your brand name. Just as you’d spend time choosing the perfect color palette for your business, do the same for your website. Colors can evoke certain moods or bring up associations based on our environments or past experiences. For example, color psychology shows us that blue is often linked to feelings of trust and loyalty, whereas purple can depict luxury or imagination. When picking your website’s hues, consider what tone you want to convey and which color themes will best reflect your brand.
While you can always get the help of a color palette generator, we also recommend browsing other sites for inspiration. These 50 Wix websites’ color schemes all make a powerful visual impact:
01. Bold and daring
The Robin Collective, a creative mix of artists and designers, provide you with an explosion of color upon entering their website. The bright yellow background evokes joy, sunshine and positivity, while the additional shades of blue, pink and orange add a playful vibe. If you go for such highly saturated colors, make sure to add some neutral tones like white and gray, to balance out the overall effect.
24. Cool and refreshing
Dan Palmer, motion designer and animator, has gone for a clean color palette of classic blues and white. Color psychology shows us that blue is generally perceived as a reliable, trustworthy color. Used here in solid blocks, along with white, the overall effect is highly professional. You can use this color palette along with a few extra hues (such as Dan’s greens) to make your site a touch more dynamic.